Hi, I'm Venkat Iyer Lead, Global Revenue Operations,
Sales, at Shopify

Orchestrating enterprise-wide revenue operations transformation across ~$4B+ sales organization | Architecting AI-first operating models and intelligent automation frameworks that unlock 80,000+ annual hours for strategic value creation | Driving sustainable competitive advantage through data integration and process innovation.

12+
Years Experience
15+
Technologies
🏆
Builders Club 2024
Top Percentile Performer
28
Projects at Shopify
View Projects 📄 Download PDF

Beyond Work Hover for details

🐱 Cats
🍷 Natural Wine
🎹 Piano
📚 Books
🏊 Swimming
🎾 Tennis
⚽ Soccer
☕ Coffee

Strategic Initiatives & Business Impact

5 Core Categories | 28 Active Projects | $180M+ Revenue Impact | Click to Explore

🤖

AI & Automation Portfolio

5 Projects | 2 Champion | 80K+ Hours Saved | GumLoop, Cursor, LibreChat

+
Account Planning Transformation CHAMPION

52 days → AI automation | 93% time reduction | Click for details →

AI Pilot Experiments Q1/Q2 CHAMPION

10+ pilots/month | RFP automation | Click for details →

AI Voice 1-800 Number

Voice AI qualification | Click for details →

Email Automation with AI

Scalable merchant acquisition | Click for details →

Revenue MCP Server

Self-service AI tool creation | Click for details →

⚙️

GTM Systems Architecture

5 Projects | 1 Champion | 900K+ Accounts | SFDC, Salesloft, Varicent

+
Salesforce Account Hierarchy Redesign CHAMPION

900K+ accounts | 3-tier structure | Click for details →

H2 Revenue System Updates

SFDC, Salesloft, Seismic migration | Click for details →

Varicent ↔ SFDC ↔ Data Warehouse

Real-time compensation dashboard | Click for details →

Data Quality Metrics Dashboard

Closed-loop measurement | Click for details →

Contact Ingestion Automation

Improved account contactability | Click for details →

📈

Strategic Planning & Forecasting

8 Projects | 2 Champion | $130M+ Impact | ML, CPQ, Attribution

+
Account Fit Scoring (ML-Based) CHAMPION

$80M+ opportunity | 1M+ accounts scored | Click for details →

Anaplan Phase 2 Implementation

Multi-scenario planning | Automated assignments | Click for details →

Salesforce CPQ Implementation CHAMPION

Quote-to-cash automation | Guided selling | Click for details →

Sales Attribution & Lead Lifecycle

Fixed Over $1B pipeline attribution | 30K+ opps updated | Click for details →

Sales Capacity Planning Framework

21 days additional capacity/year | Click for details →

Territory & Account Planning Transformation

52 days → AI automation | Click for details →

Retail Plan Analysis

200K+ shops | $50M+ segment | Click for details →

2025 Cross-Sell Lead Routing

$4M+ opportunity | MQL→SQL | Click for details →

🎓

Leadership & Team Enablement

4 Projects | 1 Champion | $55M+ Impact | AI Coaching & Mentorship

+
Automated Seller Coaching (Coachify) CHAMPION

$55M opportunity | AI call grading | Click for details →

SDR Operating Model (Pod Framework)

Unified global operations | Click for details →

Shopify Sales Journey Website

55+ interviews | 40% onboarding reduction | Click for details →

RoE Simplification & Automation

40K+ hours saved | Click for details →

💡

Experimentation & Innovation

6 Projects | 1 Champion | 10+ Pilots/Month | Rapid Iteration

+
AI Pilot Experiments (Q1/Q2 2025)

10+ experiments/month | A/B testing | Click for details →

Qualify >$1M Self-Serve Leads CHAMPION

$4M+ GP opportunity | ML qualification | Click for details →

Dev Shops Journey Model

Partner performance tracking | Click for details →

Account Data Feedback Loops

2-5% quarterly improvement | Click for details →

Opportunity Billed Revenue Pipeline

Revenue attribution | Click for details →

MCP for Salesloft/Seismic

AI workflow integration | Click for details →

Measurable Business Impact

Quantifiable outcomes from strategic revenue operations transformation

500+

Sales Team Members Supported

80K+

Strategic Hours Unlocked/Year

900K+

Accounts in Unified Hierarchy

93%

Planning Cycle Time Reduction

500+

Professionals Enabled with AI

$180M+

Revenue Impact Identified

28

Active Transformation Projects

1M+

Accounts Scored with ML

My Professional Journey

From Chemical Engineering to Strategic Revenue Operations Leadership → Click to Explore

2011
⚗️
Process
Engineer
✕
⚗️

Process Engineer

Petrochemical Firm

2011 - 2014

Started with Chemical Engineering degree, optimizing production processes in petrochemical industry.

Chemical Eng Process Ops
2014
🤖
ML/AI
Strategy
✕
🤖

ML-Based Lending Strategy

Mahindra Financial Services

2014 - 2017

Post Master's in Management, launched predictive ML lending to underprivileged communities.

📄 Published Case Study
ML/AI FinTech Social Impact
2017
☕
GTM
Paris
✕
☕

Marketing Strategy Lead

Coffee Producer | Paris, France

2017 - 2019

Set up GTM motions for coffee sourced from tribal women farmers. Launched cafes in Paris & Mumbai.

GTM E-commerce Retail
2019
🎓
MBA
Ivey
✕
🎓

MBA Student

Ivey Business School | Canada

2019 - 2020

Moved to Canada for MBA at Ivey Business School, focusing on strategy & operations.

MBA Leadership
2020
💳
Corp
Strategy
✕
💳

Corporate Strategy

Ceridian

2020 - 2021

Architected go-to-market strategy for Dayforce Wallet - Ceridian's strategic entry into FinTech. Led cross-functional alignment across Product, Sales, and Operations to enable new revenue stream and market positioning.

💰 New revenue stream
🎯 Market entry strategy
🤝 Cross-functional alignment
📈 GTM framework
Corporate Strategy FinTech GTM Design Product Launch
2021
💚
CS
Ops
✕
💚

CS Operations

Shopify

Jan - Jun 2021

Pioneered revenue operations function within Shopify's emerging RevOps team. Designed and launched Launch Consultant role - creating strategic bridge between sales and customer success. Led MxNext transformation to reposition CS as revenue driver.

🎯 New strategic role design
🔄 CS-to-Revenue alignment
📊 MxNext transformation
🚀 RevOps foundation
RevOps Strategy Organizational Design CS Transformation Revenue Enablement
2021
📞
SDR
Ops
✕
📞

Global SDR Operations

Shopify

Jun 2021 - 2023

Architected global SDR operating model to maximize conversion efficiency. Unified fragmented inbound/outbound functions into cohesive revenue engine. Established pod model framework - fundamentally reshaping SDR-AE collaboration and pipeline velocity across all segments.

🎯 Unified operating model
🤝 Pod model framework
📊 Predictive lead scoring
⚡ Campaign architecture
🔄 Handoff optimization
📈 Pipeline acceleration
Global SDR Strategy Operating Model Revenue Architecture Process Innovation
NOW
🚀
Global
RevOps
✕
🚀

Lead, Global Revenue Operations

Shopify - Sales

2023 - Present

Promoted to Global Head overseeing revenue operations for entire Sales organization spanning 500+ professionals across all segments and regions managing ~$4B+ pipeline.

Orchestrating end-to-end transformation of revenue operations through strategic automation, data integration, and AI-powered workflows. Eliminated 52 days of annual planning toil, establishing real-time feedback mechanisms and intelligence infrastructure that fundamentally repositioned how Shopify scales revenue.

🏆 Builders Club 2024

Recognized as top percentile performer at Shopify - prestigious recognition awarded to exceptional contributors driving transformational impact.

🎯 ~$4B+ pipeline oversight
🤖 AI-first operating model
📊 Enterprise data integration
⚡ 80K+ hours/year unlocked
💰 Varicent-SFDC-DW ecosystem
🔄 Real-time intelligence loops
🚀 Sales GTM transformation
📈 Capacity planning framework
Strategic Leadership Revenue Transformation AI-Powered Ops Enterprise Architecture Org Design

Technologies & Tools

Comprehensive toolkit for AI-powered revenue operations transformation

🤖

AI & Automation

GumLoop Cursor LibreChat MCP Servers Revenue MCP Vault MCP Copilot GPT-4o GEPA (Prompt Evolution) Prompt Engineering AI Agents ML Models LLM Research Natural Language Processing AI Content Generation
⚙️

Revenue Tech Stack

Salesforce Salesforce API Salesforce CPQ Salesforce Validation Rules Salesloft Salesloft API Seismic Seismic API Varicent Anaplan LeanData UAL
📊

Data & Analytics

BigQuery Looker Looker Studio SQL Python Tableau UAL Integration Data Architecture Data Quality Frameworks Predictive Analytics Statistical Modeling Revenue Analytics Attribution Modeling Metrics Design A/B Testing ML Scoring Call Analytics
💻

Development & Integration

Python JavaScript HTML/CSS SQL API Development GSuite API ETL Pipelines Webhooks JSON Git/GitHub Web Development MCP Protocol
🎯

Strategic & Operational

Revenue Operations GTM Strategy Process Optimization Process Automation Change Management System Migration Lead Scoring Lead Routing Lead Lifecycle Management Campaign Management Territory Planning Capacity Modeling Quote-to-Cash Approval Workflows Pricing Automation Guided Selling Optimization Algorithms Compliance Framework Data Governance Experimentation Framework OODA Loop Methodology
👥

Leadership & Enablement

Team Mentorship Cross-functional Leadership Executive Communication Stakeholder Research AI Education Training & Development Process Documentation Journey Mapping Organizational Design

Let's Connect

Interested in discussing revenue transformation strategies?

Get in Touch

I'm always interested in discussing new opportunities in revenue operations, business transformation, and strategic growth initiatives.

📧 Email 💼 LinkedIn 🐙 GitHub

Download Full Portfolio

Get the complete portfolio documentation including all project details, impact metrics, and professional journey.

📄 Generate PDF
✕